AFi Labs Is The Innovation Center Of Alamance Foods
Created to push the boundaries of how food is developed, tested, and experienced. Informed by decades of manufacturing expertise, our approach is grounded in our Fast, Fresh, & Focused framework. Helping brands build what people don’t yet know they crave.
Bridging Science + Sensory
We use real-time brainwave tracking and rapid-response sensory testing to decode how people feel. Working with neuroscientists and data scientists, we translate emotional responses into actionable product insight.
This isn’t R&D as usual. It’s a new kind of development. One that’s fast in execution, fresh in insight, and focused on results.
Our Services Include:
Emotional response testing through EEG technology
We capture neural activity through electroencephalography (EEG) to quantify subconscious consumer reactions in real time.
Taste lab demos and sensory panel coordination
Controlled sensory environments designed for accurate assessment of flavor, aroma, mouthfeel, and overall hedonic response.
Real-time consumer feedback and data analysis
Live testing protocols paired with rapid data aggregation and interpretation to inform product refinement.
Iterative product development support
A structured, data-driven approach to concept optimization—reducing time to market without compromising innovation.
Live R&D experiences for innovation teams and investors
On-site and virtual sessions showcasing real-time experimentation, testing protocols, and data application in action.
Demographic pooling and participant recruitment
Comprehensive recruitment strategies designed to source, screen, and secure qualified participants at scale for high-integrity sensory studies.
Regulatory guidance and certification support
Expert support navigating FDA, USDA, and other regulatory bodies to ensure compliance across development stages.
Emotional Response
Testing
Data Analysis
Experiences
Support
Guidance
Participation
From Concept to Connection
Whether you’re building the next big flavor profile or refining an existing product, AFi Labs helps you develop with precision and purpose. We don’t guess… we measure. And we help you bring unforgettable food experiences to life.
Our Process Helps You:
Shorten R&D cycles
Make data-backed product decisions
Validate concepts with real consumer response
Align your product with emotional drivers that boost market success
01.
02.
03.
04.
Thank you!
We will be in touch very soon!
Let’s talk about how neuroscience and sensory science can power your next product.
Ready To Change The Way You Create Food?
